Following in the footsteps of Google Flights, Google has launched a new way to search for hotels. Called Google Hotels, this new tool features a simple and easily-navigated breakdown of hotel and vacation rental prices.

Hoteliers can use this feature to improve online visibility and boost direct bookings. The key is to have an optimized Business Profile with compelling photos and reviews.


Google has quickly become the go-to place for hotel customers to check prices and reviews. This is why it’s important for hotels to make sure that their information is updated and accurate. In addition, hotels should make sure that they portray themselves as genuinely as possible and avoid using misleading adjectives.

Another important feature of this service is the ability to search hotels based on price range, amenities, and other features. This allows users to find hotels that meet their specific needs. In addition, this search function also displays routes and distances from the hotel to other popular destinations.

One of the most important steps for a hotel is to set up its own business profile on Google Maps. This will help local customers find it and will increase the chances of generating bookings. Hotels should also update their photos, descriptions, and contact details on their Google My Business profiles. Additionally, they should encourage guests to leave reviews of their hotels.


Google Hotel is a search engine that helps travelers find rooms. It also offers a metasearch feature that displays rates from a variety of OTAs and booking engines on one page. Hoteliers can use this tool to increase visibility and attract new guests.

The search results page on Google Hotel also features a feed of important information, including renovations, events, and amenities. However, hotels can’t create posts that promote or link out to discounts or offers.

Another feature on the Google Hotel search results page is a “what you’ll pay” chart, which uses data from Google Flights to predict prices for specific dates. This is designed to give customers a sense of what the best price for their stay will be.

To make sure your hotel is represented in the best light, Google recommends featuring compelling photography, writing a descriptive, yet concise, description of each room type, and offering guest reviews. It is also a good idea to include a “book direct” link in your Google Business Profile and on your website so that travelers can book directly with you.


The online hotel booking market is competitive, and it makes sense for hotels to take advantage of tools that can help them reach potential customers. Google and Tripadvisor offer free directories and search advertising options that can boost a hotel’s visibility. But it’s important to monitor costs and returns on these services.

Google Hotels also allows travelers to narrow down their choices based on the amenities they want. For example, they can select the “family friendly” option or “free breakfast” to find hotels that meet their needs. The service can also help them save money by providing prices that include taxes and fees.

To use the new feature, hotels must partner with a Google hotel integration partner. For example, Cloudbeds is a Google integration partner and can automatically push hotel rates and availability to Google in real-time, driving more clicks and direct bookings. To get started, visit the Google Hotel integration page and follow the instructions.


Google Reviews are one of the most influential factors in a guest’s decision-making process, so it’s vital that hotels maximize this channel. This means ensuring that all of your reviews are genuine, updating them regularly, and responding to feedback (positive or negative).

A high number of Google reviews can make the difference between booking a hotel and choosing a different option. It’s also important to have a clear and concise description of your property. It should also feature photos, videos, FAQs, and other information that can help guests find what they’re looking for.

Another way to increase your review count is by offering a variety of amenities. Whether it’s a complimentary cocktail, room service robot, or express checkout, your guests will be delighted by the extra value you provide them with. In addition, it’s important to reach out post-stay to congratulate and surprise guests on their birthday or anniversary, as well as letting them know about special offers they can take advantage of.