Google has a new hotel search tool that lets travellers find hotels without ever leaving the Google website. It’s an exciting new development for the hotel industry and a great way to boost direct bookings.
When a user searches for a hotel in Google, the site generates a list of booking options, with prices and links to partner sites. This feature isn’t new, but it has been redesigned recently and it looks better on desktop than before.
Price
Hotel search google lets you view prices from a variety of hotels and online travel agencies (OTAs). You can also filter for any desired amenities, from free Wi-Fi to air conditioning.
Price accuracy is very important in the hotel booking industry. Setting rates that are different from those that you show on your site can confuse users and result in lost bookings.
To ensure that your prices are accurate, keep them fresh, and competitive, you should send Google updated pricing data for every hotel/itinerary combination in your Hotel List Feed. That’s done with Transaction messages or Live Pricing Queries.
Amenities
Google is a great place to find hotels if you’re looking for a bargain. You can search by hotel rating, amenities, and location to narrow your results to the ones that are best suited to you.
When you find a hotel you like, you can click on it to see details. These include room rates, reviews, and photos.
There are also plenty of filters you can use to make your search even more specific. You can filter by the hotel’s ratings, whether it has a pool, and whether it’s kid-friendly.
There’s a lot to learn about Google’s metasearch model, which can help your hotel win direct bookings with little effort. The key is to set a budget and bidding parameters that align with your marketing goals.
Ratings
Google hotel search features an interactive map that helps you easily compare prices and other important information. It also allows you to read reviews, which is a great way to get an idea of what to expect from a particular hotel.
In addition to a review score, Google also uses a star rating to indicate whether the hotel is worth visiting. Studies show that travelers are more likely to book a hotel with higher ratings.
As a hotel owner, you can increase your Google review score by creating an optimized hotel business profile and responding to reviews. These steps will improve your online visibility, boost your SEO, and help you attract more guests.
Reviews
Google reviews are a powerful tool for hotels. They can improve your hotel’s search ranking and help potential guests choose you over your competition.
In addition, positive reviews can also increase your hotel’s booking rate. According to Bizrate Insights, 59 percent of travelers use reviews when searching for travel accommodations.
It is important for hotels to understand how to manage reviews effectively and optimize their online presence. The best way to do this is by leveraging a review management solution.
Map
Google hotel search is a great tool for travelers to find and book hotels near their destinations. It provides users with up-to-date prices and offers an interactive map so that they can easily locate a hotel in their desired location.
Travelers can also narrow down their hotel search using filters such as amenities, reviews, ratings, and price. They can also set a minimum and maximum price they’re willing to pay.
Google has recently introduced Google Hotel Posts, a feature that allows hotel owners to create and share local posts on their business profiles. These posts can include COVID updates, special features, and more.