Best Western’s non-profit membership association structure allows hotels to maintain their unique identities while still benefiting from the global brand. This is great news for travelers!

In general, hotel stays that begin on Mondays tend to be cheaper. But award pricing varies by property and the room type. Stream, work, and scroll to your heart’s content with free high-speed Internet at Best Western locations worldwide.

Best Western Hotels & Resorts

Best Western offers a variety of hotel brands that cater to travelers with diverse needs and budgets. These include classic hotels like Best Western and SureStay, upscale options like Best Western Plus and Aiden, as well as boutique and luxury hotels that fall under the WorldHotels Collection umbrella.

Recent guests gave this property high marks for its clean, spacious accommodations and friendly staff. Rooms feature free Wi-Fi, flat-screen TVs, minifridges and coffeemakers. Complimentary amenities include a restaurant, a cocktail lounge and an outdoor pool. You can also work out at the fitness center or relax in the hot tub and sauna.

This hotel is part of the TripAdvisor Traveler’s Choice program, which shows properties with the most reviews and highest ratings. It’s also among the few hotels that collects reviews via TripAdvisor’s Medallia survey system, resulting in 76% more reviews than properties collecting reviews through other methods. The hotel also provides a complimentary breakfast and free parking.

Hotel Ownership Structure

As hotel owners join the Best Western family, they become members and have voting rights on corporate decisions. This allows each property to retain its unique character while still upholding brand standards, according to Skift.

In the next decade, the Best Western brand starts expanding internationally, entering markets as far afield as Japan and Russia. The company also retires its gold crown logo and introduces the Best Western Premier descriptor to signal a move into the higher-end market.

The headquarters focuses on innovation, including technological advancements in areas such as mobile apps and advanced booking systems. They also work to develop training programs for general managers and other staff. One such program is Jhana, a bite-sized leadership development curriculum that helps hotels improve team performance. They also focus on sustainable hospitality practices. For example, in 2009, the company launched a carbon reduction initiative. Its goal is to reduce hotel energy usage by 4% by 2020.


The company uses technology to drive brand awareness and enhance the guest experience. For example, it was the first major hotel chain to integrate Amazon’s Echo, a hands-free voice-controlled speaker, into every guest room. Guests can use the device to control their hotel room’s features, including ordering food and drinks or booking a car service. It also allows them to check-in on social media and access their rewards program account. The company has also developed virtual reality videos of its hotels that are viewable on platforms such as Google Maps, YouTube and Facebook. The videos are based on Google Street View and include music, narration and custom-created content.